We’ve all heard the terms Search Engine Optimization & Search Engine Marketing, but do you really need it? The short answer, absolutely YES! While major search engine algorithms and SEO techniques have changed substantially over the years, Search Engine Optimization still provides the best ROI when compared to PPC and social media advertising. While keywords and meta tags used to be the driving factors for search engines, this is no longer the case. For many years, websites got away with using keywords and meta tags which had no relevance to their actual content. This prompted search engines to alter their algorithms, focusing on actual content and not just keywords. The trick resides in writing relevant content, which naturally includes the best keywords. This is where our knowledge and expertise can help.